Olivia Paterson, Communications Executive at the Devon Chamber of Commerce, reflects on her positive experience at Devon County Council’s Skills Bootcamps.
As a Communications Executive at Devon Chamber, my role involves managing a variety of digital content, enhancing our brand presence, and ensuring effective engagement with our members. Enrolling in the Skills Bootcamp in Digital Marketing proved to be an invaluable decision.
From the outset, the Skills Bootcamp was structured to provide a comprehensive learning experience. YTKO’s flexible approach of online classes as well as additional weekly check in sessions were incredibly helpful. The classes covered crucial topics such as SEO, social media strategy, content planning, and GDPR compliance – all areas directly relevant to my role.
The first class set the tone, providing clarity on course objectives and expectations. Meeting the tutoring team and networking with other professionals from diverse industries enhanced the learning experience. The interactive sessions, coupled with real-world case studies, enabled me to optimize my understanding of buyer personas, brand-building, and AI integration in digital marketing effectively.
AI in Marketing: Understanding how to leverage AI tools helped in automating content scheduling and refining our analytics approach for data-driven decision-making. The GDPR and Data Handling session was instrumental in strengthening our data policies, ensuring our marketing strategies continue to align with legal requirements. The final Masterclass facilitated a structured approach to action planning, allowing me to set SMART goals for continuous improvement in our digital marketing efforts.
The Skills Bootcamp in Digital Marketing provided an experience that significantly enhanced my confidence as well as my professional capabilities. The mentoring sessions and Learner Portfolio development further reinforced my understanding, making the experience very rewarding.
I highly recommend this Bootcamp to any professional looking to elevate their digital marketing expertise and stay ahead in the industry.
Clare Baker, the Devon Chamber’s Membership Experience Manager, said: “It was wonderful to see how much Olivia gained from the bootcamp, not just in new skills and in some cases a deeper understanding of areas she was already skilled in, but also how her confidence in her abilities has grown.
“The course has also supported her to see how much she does known about the subject and to share this knowledge with others in the group using real life examples of the learning in action. I am certain this sharing amongst the group has greatly added to the original course content and made it even more relatable to the workplace.
“The format and length also worked well for the business and equally Olivia and made it easy to digest the learning and start using it between sessions.”
Rachel McGowan, Skills Bootcamp in Digital Marketing Tutor, added: “It was a pleasure to have Olivia on the Digital Marketing Skills Bootcamp – her enthusiasm and engagement made a real impact on the learning environment.
“The course is designed to provide practical, hands-on skills that small businesses and professionals can apply immediately, and it was fantastic to see Olivia take full advantage of this. From refining social media strategies to deepening her understanding of AI and GDPR, she demonstrated how digital marketing can drive meaningful results. Seeing learners like Olivia grow in confidence and capability is exactly why these bootcamps are so valuable.”
